(Image source: Tealium)
Tealium took it to its official Twitter handle earlier today to unveil the details of its recent Series G Funding. Reportedly, the funding was led by Silver Lake Waterman and Georgian. As one of the notable leaders in marketing software and enterprise management systems, Tealium has raised $96 Million in funding. Moreover, the company’s overall valuation is recorded to be $1.2 Billion after the Series G funding.
Tealium will use the fund for accelerating its product innovation to direct the ever-growing demand for the Customer Data Platform of CDP. Further, Tealium will deliver a personalized, omnichannel, amenable customer experience to enterprises around the world in real-time. In 2021, Tealium has introduced plans for increasing its overall headcount that revolves around 500 employees. So far, the company will devote 50% of the overall funding to enhance its product development teams and ecosystems to solve the everyday hurdles consumers face.
Tealium plans to address the hyper-competitive market
Today, most consumers expect to acquire an omnichannel experience that is completely personalized for their day-to-day challenges. The consumers’ need in a complete hyper-competitive world is pressurizing organizations to utilize the customer data efficiently. The pressure from consumers, the discontinuity of third-party cookies and the rise in regulatory compliance put additional pressure on organizations.
Tealium’s flagship Customer Data Hub transforms and enriches the data supply chain. The company firmly believes that the way one collects the data has an impact on its utilization. Customer Data Hub oversees Data Collection, Standardization, Activation, and Integration. Tealium’sTealium’s CEO, Jeff Lunsford, said that organizations need to adopt a first-party data strategy to thrive.